17 December 2012

Illustrations

Now that you´ve all had a chance to view the finished Autumn/Winter 12 collection, we wanted to let you see what the garments looked like as sketches. We used these designs as inspiration when developing the patterns and selecting fabrics, before bringing them to life as finished garments...

Ahora que ya todos habéis visto la colección Otoño Invierno 2012, queremos compartir con vosotros los primeros dibujos.... Hemos usado estos diseños como inspiración a la hora de desarrollar los patrones y elegir los tejidos definitivos.. antes de darles vida como prendas reales... Algunos colores y telas han cambiado, pero el espíritu de la colección permanece... 


Palazzo Trousers and Bow Silk Blouse

13 December 2012

Etrala in Positive Luxury Christmas Guide


Positive Luxury, the global authority and guide to ‘positive living’, have put together the ultimate 30-page Christmas Gift Guide, filled with endless inspiration that will help you choose the perfect gift for your loved ones this festive season... and...  

Our ´British Wool Jacket´ is on the front page! We are so pleased to have one our pieces featured here!!! 






3 December 2012

DIY: Turban Tutorial


I've always loved turbans, as well as all vintage inspiration... 
A few days ago, I went to a best friend´s wedding, and decided to wear one of Etrala's Spring Summer 2013 collection dresses. To give it a vintage twist I bought a second hand fur jacket and lace gloves in Brick Lane market, and paired it with one of my mum's old hand bags. But the most important accessory of the look was the turban, which I decided to make myself, with the same material as the dress. Finally, I completed the look with vintage-inspired makeup and jewellery: cat-like eyeliner and red lips, and jewellery that belonged  to my grandma. 
On this post, I would love to share with you both my inspiration and the DIY tutorial :-)

Siempre me han encantado los turbantes y la inspiración vintage...
Hace unos días, fui a la boda de una de mis mejores amigas y decidí ponerme uno de los vestidos de la nueva colección Primavera Verano 2013 de Etrala, y darle un toque vintage, así que me compré una chaqueta de pieles de segunda mano y unos guantes de encaje antiguos en el mercado vintage de Brick Lane, y me lo puse con un antiguo bolso de mi madre. Pero el accesorio más importante del look era el turbante, que me hice yo misma, con la misma tela del vestido. Por último, completé el look con un maquillaje también de inspiración vintage: rabillo marcado con eyeliner y labios rojos. Las joyas eran antiguas de mi abuela. 
En este post os quiero enseñar tanto la inspiración como el tutorial para hacerlo tú misma :-) 

19 November 2012

Etrala at The Frugal Challenge


The Fru-Gal Challenge is an initiative from Eco-Age, founded by Livia Firth (married to the actor Colin Firth) , to promote sustainable and ethical fashion in style. 
This week, Georgie Wells, from the Ethical Fashion Forum, starts her challenge in the monster-print dress from Etrala London... A great honor!!
Read the article here & find the Monster Print Dress here


15 November 2012

A Fashion Designer's Week

This has been a very inspiring and "artistic" week, since I have been thinking about the new collection, and also  made a DIY project that I will show you next week... 
Here I show you some photos that I took with my mobile for Instagram... 

Esta semana ha sido muy inspiradora y "artística", porque he estado pensando y trabajando en la nueva colección y también he hecho un proyecto "DIY" que os enseñaré muy pronto... 
Aquí tenéis algunas fotos que he hecho con mi móvil para Instagram (si aún no lo tenéis, os animo a "engancharos" jeje) 

 This is my favorite Art Store,CASS ART LONDON. 
This one is in Hampstead but there are few more across London. 
I love all the stuff they have for artists and amateurs!! 

9 November 2012

Pin Post: DIY Ideas for Christmas


Hi everyone!
Now that Christmas is getting closer, I have been looking for some "Do It Yourself", original and low cost ideas... Where? On my favorite site to find inspiration... Pinterest!

I hope that after you see these decor, recipes and wrapping ideas, money is not an excuse any more! 

5 November 2012

Borough Market


Last Saturday morning, we went to Borough Market. Its (one of) the most important food markets in London and we had never been there!! (wrong!). 
Borough Market is London's most renowned food market; a source of exceptional British and international produce. 
This market is very close to Tower Bridge.-
Map    

Truffles & homemade sauces 

30 October 2012

Beach days on Instagram

We have recently been some days resting in Mallorca.. and took this amazing pics on Instragram (our latest addiction)... We need to come back!!! Follow us on Instagram @EtralaLondon 

Recientemente hemos estado unos días de vacaciones en Mallorca e hicimos estas fotos con Instagram (nuestra nueva adicción)... me encanta!!! queremos volver!! Síguenos en Instagram @EtralaLondon 

Es Trenc

24 August 2012

Pure London Report

Pure London Show / August 2012

As you know, this week we have been showcasing our Spring Summer 2013 Collection at Pure London, in the Premium section.
This is no more than a trade show, but because it´s a Fashion event it´s much more exciting to assist! 
This place is huge, and every single fashion brand has a different and personalized decoration.. I got great ideas for the next time!
Here you have a selection of some of the most original stands and the catwalk... Hope you like them!

Como ya sabéis, esta semana hemos presentado nuestra colección Primavera Verano 2013 en la feria de moda más grande de Reino Unido: Pure London, en la sección Premium
Esto no es más que una feria de muestras, pero al tratarse de un evento de moda la visita se hace mucho más interesante!!
Esta feria es enorme, y cada una de las marcas que exhiben en ella pone una decoración personalizada y diferente... he cogido buenas ideas para la próxima vez!
Aquí tenéis una selección de fotos de los stands más originales y de la pasarela... ¡Espero que os gusten!



22 August 2012

WGSN Trends Catwalk at Pure London Show

As all you may know, the biggest fashion trade show in UK, Pure London, took place in Kensington the last 3 days. Here you could find most of the British and international fashion brands exhibiting their Spring Summer 2013 collections, As Etrala London did at the PREMIUM SECTION. But well, I´ll write another post about it.... 

One of the most importants events within the trade show, is the WGSN Trends Catwalk. 
WGSN, as they say, is "the world´s leading fashion trend forecaster", and organise every season a Trend Forecast speech and catwalk at Pure London. 

This time, and under the macrotrend for Spring Summer 2013 "Wonderlab: Metallics", one of our dresses was featured, during Mrs Francesca Muston's speech and later on the catwalk... 



Como ya todos sabréis por nuestras anteriores publicaciones, estos últimos 3 días ha tenido lugar en Londres la feria de moda más grande de Reino Unido, Pure London. En ella, se encontraban las marcas de moda inglesas e internacionales más importantes del sector, exponiendo sus colecciones para Primavera Verano 2013. Entre ellas estaba Etrala London, exponiendo en la sección Premium. 

Dentro del calendario de eventos de la feria, uno de los más esperados siempre es el seminario de predicción de tendencias que imparte WGSN, la agencia "líder mundial en predicción de tendencias". 

En esta edición de Pure, y bajo el título de una de las macrotendencias "Wonderlab: Metalizados" mostraron como ejemplo uno de nuestros vestidos, tanto en la charla de Francesca Muston como en el posterior desfile...


WGSN Trends Forecast for SS13

10 August 2012

SS13 MAKING OFF...


The Autumn Winter 2012 collection is not even online and we´re already preparing  Spring Summer 2013!  

Yesterday, we shot the collection sampling in Eccleston Square Gardens (London) for the Look Book and the result was stunning!
We had a wonderful team of models, photographer, hairdresser and makeup artist... 
Here you can see some pics of the  MAKING OFF...   

La colección Otoño Invierno 2012 ni siquiera está todavía a la venta y ya estamos preparando   Primavera Verano 2013! 

Ayer, hicimos la sesión de fotos del muestrario de la colección en  Eccleston Square Gardens (Londres) para el "Look Book" y el resultado fue increíble! 
Contamos con un equipo estupendo de modelos, fotógrafa, maquilladora y peluquera...  
Aquí os dejo algunas fotos del  MAKING OFF... 


27 July 2012

A/W 12/13 exclusive preview for our followers

Hello Everybody! 
We´re back after our holidays! They have been amazing! But we rested enough to be back with fresh batteries! 

So, today we would like to show you in premiere some of the pieces of the Autumn Winter 2012 / 2013 Collection... This won´t be available on the website till August, but we wanted to show it to our followers first :-) 



The Autumn / Winter 2012 -2013, is formed by 16 womenswear garments, young and trendy style, following the cool-vintage trends so popular in London, inspired by forties to seventies in this amazing city. 
This collection uses the nature´s colors as inspiration source, being the earth, pumpkin, mustard, leaf green, ocean blue, our main character. By using 100% natural fabrics, organic cotton, pure UK sheep’s wool and natural silk we show our respect to environment. 
In addition, garments are lined with original printed cotton and are completed with details such as ties and vintage buttons, making them completely unique. 
The whole collection is handmade in London

***
Hola a todos!
¡Ya estamos de vuelta de nuestras vacaciones! ¡Lo hemos pasado genial! Pero venimos de vuelta ¡con las pilas totalmente cargadas! 

Bueno pues hoy, nos gustaría mostraros en exclusiva las primeras fotos de nuestra colección Otoño Invierno 2012 / 2013... la cual no estará disponible en la web hasta agosto, pero os lo queríamos enseñar en primicia a nuestros seguidores :-)

La colección de Etrala para Otoño / Invierno 2012 -2013, consta de 16 prendas de mujer, con un estilo joven y trendy, siguiendo la tendencia cool – vintage tan de moda en Londres, inspirada en la época que va desde los años 40 hasta los 70 en esta increíble ciudad.

En esta colección se emplean los colores de la naturaleza como el tierra, calabaza, mostaza, verde hoja, azul océano, etc. Así como tejidos 100% naturales como el algodón, la lana pura de oveja británica y la seda natural.

Además, las prendas van contrastadas con originales forros de algodón estampado y están terminadas con detalles como lazos y botones de alta calidad, lo que las hace completamente únicas. Toda la colección está hecha a mano en Londres

The Cape.
100% British wool cape, mustard color,  with Peter Pan collar and pockets. Completely lined with yellow printed cotton. 

6 July 2012

Summer Break...


After 6 months working hard (since our Christmas holidays) we´re finally having a Summer Break!
We´ll be out for a couple of weeks, and we won´t be posting on the blog, but you can keep in touch via Facebook,  Twitter, and Pinterest where we´ll post our favorites photos of the summer:
Nice places, landscapes, sunsets, summer outfits, etc. 

See you soon!! ;-)




3 July 2012

A walk over Broadway Market

This Saturday, before popping up at our friends place for an informal lunch, we went for a walk across this lovely market: Broadway Market. 
It´s a place where you can find from fine food to vintage clothes....

Actually, all the food we had at the lunch came from this market and it was really good!!

In Broadway Market there is not only the market, but also very nice shops and cafés along the street... We especially loved one of them as it was a "sewing shop" :-) Get Sewing!

We strongly recommend a visit!!!

Este Sábado, antes de ir a casa de unos amigos a comer, fuimos de paseo al Broadway Market, un  curioso mercado donde se pueden encontrar desde delicatessen hasta ropa vintage....

De hecho toda la comida posterior venía del mercado y estaba buenísima!!

Además, no es sólo el mercado, sino que también la calle está llena de tiendas bonitas y cafeterías muy chulas... Nos encanta especialmente una de ellas ya que es una "tienda de costura" :-) Get Sewing! 


Sin duda os recomendamos la visita!!!










Have you been there? Would you like to go?

¿Has estado alguna vez? ¿Te gustaría ir?


20 June 2012

Inspiration: The 70s


Our Autumn Winter 2012 / 2013 Collection will be available online and in stores very soon.  In the meanwhile I would love to share with you some of my inspirations in order to design that collection... 
One of the biggest inspirations, inside the "macro-trend" of "Vintage Style", was that decade I love.... THE SEVENTIES... 
Here you have some pics that have many similarities with our collection... hope you like it!!

15 June 2012

DIY: Detachable Leather Collar


Today I´ll show you how to make your own Detachable Leather Collar. 
It´s very simple but you need the right materials!

Hoy os voy a enseñar cómo haceros vuestro propio Cuello de Piel Desmontable
Es muy fácil pero necesitáis los materiales adecuados!

13 June 2012

#GFW: Graduate Fashion Week

University of East London Stand
Graduate Fashion Week is taking place right now in London, and I had the chance to visit it last Monday. It showcases  the work of more than 1,000 of the finest BA degree Fashion students from 40 Universities across the UK and overseas. GFW is the largest graduate fashion event in the world. Designers, marketeers, new media experts, buyers, pattern cutters, stylists, journalist's, illustrators and visual merchandisers all participate in GFW and represent the future of British fashion. The event is full of talent, creativity and new ideas.... It was so inspirational for me!

In addition, I had the chance to attend the WGSN Trends Seminar for Autumn Winter 2013 / 2014... amazing! but I can´t tell you yet, professional secrecy, hehe. 

8 June 2012

GET THE LOOK!

How to Wear

The White Silk Blouse and the Navy Scalloped Skirt

How to Wear: Etrala´s White Silk Blouse and Navy Scalloped Skirt
Cómo llevarlo: Blusa de Seda Blanca y Falda Festoneada Azul Marino, todo de Etrala!

Get a colorful outfit with neon accessories, perfect for this summer 2012!
Consigue un conjunto súper colorido con accesorios flúor, perfecto para este verano 2012!
To go to the office, you can add some formal accessories. We love the Lanvin NoteBook!
Para ir a la oficina, añade a tu look unos complementos más formales. Nos encanta la libreta de Lanvin!

If you are a classic lady, nude peep-toes and clutch will add the perfect twist to the outfit!
Si eres más clásica, peeptoes y cartera en color nude nunca fallan!

The most casual outfit! plimsolls and yellow satchel for a summer picnic, our favorite!
El look más casual! zapatillas y Satchel amarilla para un picnic veraniego... nuestro favorito!

Did you like the combinations? 
How would you wear it?

¿Os han gustado las combinaciones?
 ¿Cómo lo llevarías tú?


 Follow us

5 June 2012

BALLGOWNS. British Glamour since 1950



Last weekend, I had the chance to visit a wonderful exhibition at the Victoria & Albert Museum (London): "Ballgowns. British Glamour since 1950". 

The V&A Museum celebrates the opening of the newly renovated Fashion Galleries with an exhibition of beautiful ballgowns. Displayed over two floors, the exhibition features more than sixty designs for social events such as private parties, royal balls, state occasions and opening nights."

3 June 2012

Queen´s Diamond Jubilee


As you know, this weekend we´re celebrating her Majesty the Queen Elizabeth Diamond Jubilee, and all the country, and especially the city of London, is full of events and celebrations.

This is our special tribute to this historic event, hope you guys are enjoying this weekend!


30 May 2012

Pure London PREMIUM

We can now confirm that ETRALA LONDON will be showcasing its
  SPRING SUMMER 2013 Collection at Pure London Show, Premium section, 
next August 19th - 21st, 2012, at Olympia, London. 
Hope to see you there!



20 May 2012

Sunday Off: Canterbury & Dover Castle

This Sunday we decided to move on and visit Canterbury and Dover
Canterbury is a lovely and picturesque place, well know for its magnificent Cathedral. 
The Dover Castle -described as the "Key to England" due to its defensive significance throughout history- is stunning because of its size and its good state of preservation. 
Here you have some pics of the places and anything but ordinary shops and cafes. 


Hacía tiempo que teníamos ganas de hacer una excursión fuera de la ciudad y este domingo nos animamos a visitar Canterbury y Dover (Kent), al sureste de Reino unido. 
Canterbury es una pequeña ciudad preciosa y muy pintoresca, al más puro estilo British. Y el Castillo medieval de Dover -también conocido como la "Llave de Inglaterra" por su carácter defensivo a lo largo de la historia- es espectacular por su tamaño y buen estado de conservación. 
Aquí os dejo algunas fotos de la ciudad y de las bonitas tiendas y cafés que se pueden encontrar a lo largo de su High Street

Canterbury

The Cathedral Gate

the cemetery
St Alphege Church





"La Trappiste" french boulangerie

"La trappiste" at Sun Street

"The Sewing Shop"... lovely!!

British sewing machine at "The Sewing Shop", Canterbury

"Boho", nice Café :-)


lovely shop



Vintage Shop

Dover Castle